Madurai
Kamaraj University Syllabus 2017
Applicants who are preparing for Madurai Kamaraj
University MCOM/BA/BSC Semester Exam 2017 can now download their Madurai Kamaraj
University Syllabus 2017 from below section.
Madurai Kamaraj University conducts its semester examination every year.
Applicants must prepare hard to fetch good marks in exam.
M.
Com (Marketing) I Year Syllabus
Marketing
Management
|
UNIT
I
|
Market
Analysis and Selection: Concept, Nature, Scope and importance of marketing;
marketing concept and its evolution; Strategic marketing planning – CRM -
Marketing environment - macro and micro components and their impact on
marketing decisions; Market segmentation and positioning; Buyer behaviour;
Consumption versus Industrial Organizational buyers; Consumer decision-making
process.
|
UNIT
II
|
Product
and Pricing Decisions: Concept of a product; Classification of products;
Major product decisions; Product line and product mix; Branding; Packaging
and labeling; Product life cycle – Strategic implications; New product
development and consumer adoption process. Pricing decisions: Factors
affecting price determination; Pricing policies and strategies.
|
UNIT
III
|
Distribution
and Promotional Decisions: Nature, functions and types of distribution
channels; Distribution channel intermediaries; Channel management decisions,
Retailing and wholesaling.
|
UNIT
IV
|
Promotion
decisions: Communication process; Promotion mix - advertising, Personal
selling, Sales promotion, Publicity and Public relations; Determining
advertising budget; Copy designing and its testing; Media selection;
Advertising effectiveness; Sales promotion - Tools and techniques.
|
UNIT
V
|
Recent
Developments in Marketing: Retail Marketing – Online Marketing – MLM –
Relationship Marketing
|
International
Trade & Practices
|
UNIT
I
|
International
Marketing – Scope, International Marketing vs. Domestic Marketing – Trade
Barriers such as Tariff and Non-Tariff Barriers – Transition from Domestic to
International Business – Advantages or importance of International Marketing
– Obstacles to International Marketing – Balance of Trade and Balance of
Payments. International Marketing Environments.
|
UNIT
II
|
International
Product Life Cycle – Export Pricing. International Marketing Decision:
Marketing Decision – Market Selection Decision – Market Entry Decision –
Marketing Mix Decision. International Marketing Research: Marketing
Information System –Marketing Research – International Research Strategy –
International Marketing Intelligence.
|
UNIT
III
|
General
Agreement on Tariff and Trade (GATT) – World Trade Organization (WTO) – GATS
– UNCTAD – Trade Blocks: Customs Union – EU – European Free Trade Area (EFTA)
–North American Free Trade Agreement (NAFTA) – Association of South East
Asian Nations (ASEAN), World Bank, IMF, International Finance Corporation
|
UNIT
IV
|
India’s
Foreign Trade: Recent Tends in India’s Foreign Trade – India’s Commercial
Relations and Trade Agreements with other countries – Export Assistance –
Export Finance – Export Processing Zones (EPZs) – Special Economic Zones
(SEZs) – Role of ECGC - Role of EXIM Bank of India – Role of Commodity Boards
– Role of State Trading Agencies in Foreign Trade – STC, MMTC, etc.
|
UNIT
V
|
Globalisation
and Role of Multinational Enterprises (MNEs). International Logistics - Basic
Objectives, Role and Functions of Export Promotion Councils,Export
Regulations: Procedure for export of goods –Quality control and Pre-shipment
Inspection – Excise Clearance – Customs Clearance – Port Formalities – Exchange
Regulations for Export – Role of Clearing and Forwarding Agents. Procedure
for Executing an Export Order – Export and Import Documentation – Different
Modes of Payment and Letters of Credit.
|
Advanced
Financial Accounting
|
UNIT
I
|
Company
accounts – Issue of shares, Debentures, Redemption of shares, Redemption of
debentures, Final accounts of companies
|
UNIT
II
|
Liquidation
of companies, Amalgamation, Absorption, internal reconstruction, External
reconstruction, Holding company accounts.
|
UNIT
III
|
Accounting
of banking companies, Accounting of Insurance companies – General Insurance
companies – Life Insurance companies- Insurance Claims
|
UNIT
IV
|
Economic
Value added Accounting standards, Accounting for transfer pricing –Segmented
reporting - Hotel accounting, Hospital accounting.
|
UNIT
V
|
Double
account system, Inflation Accounting, Human Resource Accounting
|
Management
Accounting
|
UNIT
I
|
Management
accounting – Nature and scope - Financial accounting principles – Basic cost
concepts, financial statements – Analysis and interpretation - Ratio
analysis.
|
UNIT
II
|
Funds
flow statement - Cash flow statement.
|
UNIT
III
|
Budgeting
- Budgetary control – Different types of budgets
|
UNIT
IV
|
Standard
costing – Variance analysis
|
UNIT
V
|
Marginal
costing and profit planning – Decisions involving alternative choices pricing
decisions, Basics involving alternative choices – Basic
|
B.A.
Social Work Syllabus
Introduction
To Professional Social Work
|
Unit
– I:
|
Social
Work: Meaning, Definition, Objectives, Functions, Values and Professional
Ethics, Voluntary Social Work, Radical Social Work and Constructive Social
Work.
|
Unit
– II:
|
Historical
Development of Social Work: UK, USA and in India. Social Work Approaches:
Charity approach, Welfare approach, Right based approach.
|
Unit
– III:
|
Methods
of Social work: Social Case Work, Social Group Work, Community Organization,
Social Welfare Administration, Social Work Research.
|
Unit
– IV:
|
Fields
of Social Work: Meaning and Concept, Scope of Social Work in different
fields, Family, Community, Medical, Educational, Correctional and Industry.
|
Unit
– V:
|
Social
work: Education in India: Nature and Status of social work, Training
Institutions in India, Structure and functions of IASW, NASW, ASSWI
|
Economics
For Social Workers (Allied I)
|
Unit
– I:
|
Meaning
– Definition – Scope and Nature of Economics, Micro Economics and Macro
Economics, Central Economic Problem, Concept of Economics.
|
Unit
– II:
|
Meaning
– Definition – Demand – Law of Demand – Demand Schedule and Demand Curve –
Elasticity of Demand – Types of Elasticity of Demand – Demand Forecasting.
|
Unit
– III:
|
Market
: Meaning and Definition. Classification of Market: Prefect Competition.
Monopoly, Oligopoly and Monopolistic – Break – Even – Analysis –
Determination of BEP- Usefulness of Break – Even – Analysis.
|
Unit
– IV:
|
Nature
of Indian Economy: An undeveloped Economy, A Developing Economy, A mixed
Economy. Role of Different Sectors in India: Agriculture, Industry and
Service. National Income in India: Methods of Measuring National Income.
|
Unit
– V:
|
Population
in India: Causes of the Rapid Growth of population, Measures for solving the
population problem. Poverty in India: Unemployment in India, Inflation,
Causes of Inflation in India.
|
Sociology
For Social Workers
|
Unit
– I:
|
Sociology:
Definition and Meaning, Its relationship with other Social sciences, Concept
and meaning: Society, Community, Social group, Associations, and Institution.
|
Unit
– II:
|
Social
Processes: Meaning, Types: Co-operation, Competition, Conflict,
Accommodation, and Assimilation, Definition and concept of culture,
civilization, customs, folkways and mores.
|
Unit
– III:
|
Social
Institutions: Meaning, Types, and functions. Socialization – Definition and
functions, Agencies of Socialization.
|
Unit
– IV:
|
Social
Stratification: Concept, and Forms, Concept of Caste, Class, and Race, Caste
system in India.
|
Unit
– V:
|
Social
Control: Concept, Definition, Agents of Social Control. Social Change:
Concept, Process, Factors acting as agents of Social Change.
|
Psychology
For Social Workers (Allied II)
|
Unit
– I:
|
Psychology:
Meaning, Definition, Scope, Branches of Psychology, Importance of Psychology
in Social Work Practice.
|
Unit
– II:
|
Developmental
Psychology: Conception. Pregnancy: Child growth & development in each
trimester, Delivery : types, importance of prenatal development.
Developmental tasks in each stage: Infancy to old age.
|
Unit
– III:
|
Personality:
Meaning of Personality, Types of Personality. Learning and remembering:
Meaning of learning, Types of learning. Learning Theories: Conditioning
theory, Operant Conditioning theory.
|
Unit
– IV:
|
Memory:
Meaning, Types, Factors influencing memory. Behaviour: Meaning, Types of
behaviour, factors influencing behaviour. Behaviour modification: Definition
and techniques.
|
Unit
– V:
|
Intelligence:
Meaning and definition of intelligence, Motivation: Meaning Social and
Psychological motives. Frustration: Sources of frustration, Defense
mechanisms – Meaning and types.
|
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